Bruce Telecom launches public WiFi and New Website

by Sandy Lindsay


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Partners in Innovation
(L-R) Bruce Telecom President & CEO, Bart Cameron; Municipality of Kincardine CAO, Murray Clarke; Business Improvement Association (BIA) Manager Rick Clark

A new look for the fleet

Bruce Telecom has a whole new brand complete with logo and new website.

The company launched its new look on Tuesday, April 4th in Kincardine along with exciting news for the municipality.

 Kincardine now has the latest in public WiFi throughout the downtown core along Queen Street from Broadway Stree to Victoria Park and additional coverage is planned for the Harbour area, the marina and Station Beach.

"This is an exciting initiative in partnership with the BIA, Economic Development and the Municipality," said Bart Cameron, Bruce Telecom President & CEO.  "It's a subtle but meaningful shift."

Bart Cameron

In a media release, Cameron added that Bruce Telecom is in a competitive business.  "We have a sophisticated customer base that expects fast and reliable broadband access long with application for voice and video, exceptional customer care and a commitment to giving back."

Users will have the option to access the network as a guest on a limited time and data-based session or as an existing Bruce Telecom internet customer with unlimited, free access. The service will provide a valuable amenity to visitors and residents alike by encouraging them to stay connected as they stroll and shop through our downtown.

The website is designed to be more user friendly, mobile friendly and incorporates a refreshed brand. The new website will continue to evolve providing more customer interaction opportunities.

The new brand emphasizes the position as a communications leader able to meet the needs of a growing, modern customer and underscoring its commitment to the communities it serves. The logo update includes a warm, vibrant colour palette and a symbol designed to represent connectivity, future and technology. The tagline or brand “promise” has changed from “Connecting your world” to “Connecting our Community” as community remains a key focus of the organization.

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"This initiatve began in 2011," said Rick Clark, BIA General Manager.  "A lot of people came together with optimisim and realized it was important to make the downtown user friendly.  All of the visitors coming to Kincardine are really going to appreciate this new technology in our community."

Kincardine CAO Murray Clarke also added that the WiFi project will give Kincardine and edge when it comes to marketing and promotion.  "These are exciting times for Kincardine.  We are working hard to facilitate having the supply chain (for Bruce Power) relocate here and we continue to also make headway with acquiring natural gas to this tri-municipality area.  We also have conference and business plans being rolled out with the Marriot hotel as the conference centrepiece."

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Tuesday, April 04, 2017