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One of the interesting aspects of the way technology has grown revolves around the use of advertising in, around and within social media.
Social media has to monetize itself or fail. So you can expect to see lots more ads on Facebook and Twitter as copy cats of Google.
The real gorilla invited to diner is Google and their powerful penetration. Facebook and Twitter are trying to come to dinner too. Google has three tools:
1. Google Search Engine. This is the key to their success. It is the basis for their money making machine. There are two more AdWords and AdSense.
2. Google AdWords which is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results which Google displays for a particular search query. This is Google's treasure and the reason why they are so successful. It's a cash cow that gives more milk every day.
You pay for AdWords and it can really get expensive because you have to bid against others to get it on the front page of a search. But there is more ...
3. Google AdSense is a program run by Google that allows publishers, bloggers and web developers in the Google Network to use their pages to advertise other people's products. That's right other people's products on your web site.
You reserve a page or part of a page or pages so that Google can put ads for other companies on your site. Amazing eh? If anyone clicks on these ads, you get paid (mostly pennies per click) and the money comes from some advertiser someplace.
This can be effective, but it automatically takes people off your web page to another. Will they return? Google is the bank and they take a handsome cut.
Sounds good doesn't it? Not so fast! AdWords is good, but expensive. AdSense may steal your customer/reader once you have them in the door, however.
The advertiser pays for being on the first page if the Google search finds certain key words in AdWords. Let's examine AdWords more closely.
Try AddWords yourself. If you type in some words key words into Google you may get a page presented to you that has ads on the right hand side.
One of the ads in my trial search was for the international giant. This huge company paid in excess of $250,000 to get that ad there on the first page.
They can be outbid in the future too. Expensive eh, but they also can track how many people clicked on that ad from an innocent Google search.
It's a good buy for 'The Giant', I guess. Once on their site, the person searching will be tracked wherever you go until they clear their cookies. More ads for 'The Giant' will mysteriously appear as the person browses further.
Ok, so what? Well, let's not get too deep into the big money people who pay for AdWords. How about AdSense? That's for the small player, isn't it?
If you have a store, you want customers to come in the door, look at your merchandise and buy and come back for more. That's how stores work.
Would you like to have a store that got plenty of customers in the front door, but had many doors with neon signs above them that invited your visitor to leave and go to another store with like products?
Well, that's exactly what AdSense does. You have visitors on your website and you invite them to go elsewhere. Not good.
Guess what? That's exactly what is being tried by Facebook and Twitter too.
Here is an excellent article by an experienced blogger who has a great story to tell. It's really a good article. It exposes AdSense and what is to come from Twitter and Facebook.
See what a professional has to say. Click Here to read "Why I Will Never Use Adsense on a Blog Again"
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Sunday, January 18, 2015