Bayshore Broadcasting has again stepped up in support of the 2nd Annual Gran Fondo Lake Huron.
On Tuesday, February 26th, morning hosts Brian Longmire and Meghan Johnson presented a cheque to Saugeen Memorial Hospital Foundation Executive Director, Tracy Murray for $57,500. The cheque represents ‘in-kind’ advertising across the Bayshore network of nine stations in Ontario for the Gran Fondo.
“We are so pleased to have 98 theBeach and Bayshore Broadcasting on board again this year,” said Murray. “Our on-line registrations have already exceeded last year at this same time so we are excited that it appears as though Gran Fondo 2019 will be even bigger this year.”
Bayshore Broadcasting will promote this exciting event in markets all across South-Central Ontario with broadcast and digital marketing strategies, on-air interviews and contesting.
Jim Barbour, Foundation Chair said, “Bayshore Broadcasting and 98 the Beach have been outstanding community partners with the Foundation over the years and the power of radio has really made an impact on increasing community awareness of the Foundation and what we do to help keep well equipped, high quality care hospitals in our communities.”
Bayshore Broadcasting Corporation is one of Canada’s fastest growing private broadcasters operating nine radio stations covering Ontario’s cottage country from the Lake Huron shoreline at Grand Bend, north to the tip of the Bruce Peninsula at Tobermory, east along Georgian Bay to Orillia and all of the Muskokas. Over the past three years, the Light the Way Day Radiothon on 98 the Beach in Saugeen Shores has raised over $200,000 for the Saugeen Memorial Hospital Foundation, and are thrilled to continue to support events and initiatives that keep quality healthcare close to home.
98 the beach morning show host Brian Longmire added, “I can’t wait to get back on the bike again this year and be part of such an incredible event that not only raises funds for our local hospitals, but promotes healthy living while showcasing our beautiful little piece of the province.”
He will also be working closely with the Grand Fondo marketing team to attract riders from the entire region serviced by the network of stations.
The Gran Fondo Lake Huron is a fundraising cycling event for the local Saugeen Memorial Hospital in Southampton.
More than 700 cyclists participated in the 2018 event that gave them the opportunity to cycle throughout the local Bruce County region along four scenic routes that featured rest-stops where they could enjoy refreshments.
The routes range from 30K to 160K that will take riders throughout Bruce County but registration is limited to 1,500 riders with a minimum entry fee of $100.
All the funds raised will go to the Saugeen Memorial Hospital Foundation for equipment needs which are not supported by government funding.