All In Ontario Challenge a partnership to raise money for local communities

The latest partnership between Bruce Power, the Nuclear Innovation Institute and NPX Innovation is a digital fundraising program to help revitalize and rebuild local communities through the COVID-19 pandemic.

The All In Ontario Challenge, accessible through the partnership’s Grey*Bruce*Huron Strong initiative by clicking on, encourages businesses, organizations and individuals to donate an item or experience and then challenge others to donate. Each prize will be auctioned off and winners will be announced when the auction is complete.

Fifty per cent of the funds raised from the All In Ontario Challenge will be shared by the United Way of Bruce Grey, and the United Way of Huron Perth. The United Way Grey Bruce will accept applications from other charitable organizations, which will receive the remaining 50 per cent of the Challenge’s proceeds.

These funds will support initiatives in Grey, Bruce and Huron counties that impact:

· Relief from poverty;
· Advancement of education;
· Other charitable endeavours which are beneficial to their communities.

“Our front-line leaders are responsible for making the All In Ontario Challenge happen,” said John Peevers, Director, Communications and Media Relations at Bruce Power. “Their passion is making a difference for local businesses and charities.”

Among the initial items put up for auction are an autographed NHL merchandise package donated by forward Robert Thomas of the current Stanley Cup-champion St. Louis Blues, a dinner-and-wine pairing for eight donated by Rosina Restaurant in Port Elgin, a tech enthusiast bundle donated by NPX Innovation, and two packages at Cobble Beach Golf Resort with club professional Warren Thomas that is being donated by Bruce Power.

“As a lifelong volunteer involved with many local organizations, I was concerned about the groups that may not survive the pandemic due to the loss of major fundraising opportunities,” said Tracy Primeau, an Operations Manager at Bruce A and one of the front-line leaders for the All In Ontario Challenge. “This is one way we can support these organizations that are so beneficial to our community, and ensure they will still be there for us when the province and country reopen again.”

“With so many struggles being faced by everyone, we felt this was one small way for us to step up and do something in support of the people and organizations in need,” added Travis Howard, Section Manager, Maintenance at Bruce Power, and an advocate for the Challenge. “It truly is way for us to come together and play a role in the recovery of our communities, and one day look back at these challenging times and be proud that we helped to make a difference.”

About Bruce Power

Formed in 2001, Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable, low-cost nuclear power to families and businesses across the province. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Learn more at and follow us on Facebook, Twitter, LinkedIn, Instagram and YouTube.