Tim Hortons is announcing that the beloved annual tradition of Rolling Up The Rim on hot beverage cups for a chance to win amazing prizes returns this year and will continue to be a key part of future contests.
For 40 years, the popular Roll Up To Win®, has been part of the popular Tim Hortons’ brand and an icon in Canada.
The first Tim Hortons opened in Hamilton by NHL player Tim Horton and partner Ron Joyce in 1964.
According to Tim Hortons’ statistics, “… more than 1,500 restaurant owners are Canadians who live in communities across the country employing over 100,000 people. Our local Owners and their teams care deeply about the communities they serve.”
Tim Hortons provides over $60 million per year to organizations and communities throughout Canada. From signature programs such as Timbits® Sports and the Tim Hortons Foundation Camps, owners invest in community projects and initiatives big and small.
When it comes to the return of the Roll Up To Win® and today’s technology, the game can now be played on the Tims app, but is still also available through the iconic pastime of physically Rolling Up The Rim on hot beverage cups – while supplies last!
There are over 30 million prizes available to be won including one of seven 2025 Volkswagen ID. Buzz vehicles, vacations and VIP experiences, electronics, gift cards, cash, plus over eight million donuts and over 17 million coffees!
It’s time to celebrate 40 years of an iconic game and play RRRolll up the Rim!
