Community Matters: Let’s support Canada and shop local

John Peevers, Director, Community and Media Relations

Just as we did for hockey’s recent 4-Nations Face-Off championship game, we’re all rallying for Canada in the wake of political and economic uncertainty.

No matter your ideology or who you voted for in Canada’s federal election, it’s safe to say we’re all on the same page when it comes to our national identity, sovereignty and prosperity.

That’s why Bruce Power has launched its Canadian at our Core campaign, aimed at bringing suppliers, communities and people together to support our economy and promote unity.

Canadian at our Core is based on five key principles:

1. The 95 per cent target: As one of the largest investors and the only private operator of nuclear plants in Canada, we will continue our work to target 95 per cent of all money we spend is in Canada, including the operation of our facility, capital investments and procurement.

2. Supply Chain partnerships: Through our integrated supply chain, Bruce Power will be establishing a Made in Canada Council to find ways to leverage our existing supply chain to support Canada and Ontario’s economic growth and trade agenda, while finding new innovative ways to strengthen our domestic supply chain.

3. Buy Local in the Clean Energy Frontier Region: The Bruce Power Site is the largest in North America and is located on the traditional territories of the Saugeen Ojibway Nation (SON) and in the Tri-County Region of Bruce, Grey and Huron Counties. We will work to ensure our key suppliers continue to expand their local presence, securing jobs and opportunities locally, while we direct more spend to local businesses.

4. Reconciliation through action: Bruce Power is committed to reconciliation with Indigenous communities and will work to strengthen our partnerships including the SON existing Gamzook’aamin aakoziwin isotope venture. We’re committed to securing more investment in these communities for a future that will ensure the next 50 years is different than the last 50 years by working together.

5. Isotopes for Hope: Bruce Power is committed to being a world-leader in the development and production of Made in Canada cancer-fighting medical isotopes to meet global needs and supporting the Canadian Nuclear Isotope Council’s goal to double Canadian production by 2030.

Nobody wants to remember the Covid-19 pandemic, but those strange days were highlighted by the strength of the community in supporting local businesses to help to ensure our local economy continued and that the businesses in our hometowns knew they could count on us.

Bruce Power will not allow trade disputes keep us from working with utilities partners around the world, including in the United States, but we’re determined to support Canada and the people and businesses in our communities and promote our national pride