COVID-19 no match for ‘Paint the Town Purple’ fundraiser


COVID-19 was no match for Liv-a-Little’s annual ‘Paint the Town Purple‘ held throughout August.

Purple bows were everywhere in support of Liv-a-Little that raises funds for Cystinosis research with all proceeds from the sale of the bows going to help defeat the disease that daughter, Olivia, has.

This year, Erin Little created the bows that were sold as far away as London (ON).  “We have again received so much support from the community,” says Little. “The sale of the bows alone brought in $4,000 but the support goes further than that.”

Eleanor and Mike Mowbray of Mowbray’s Canadian Tire in Port Elgin took time out to present the Little family with a donation of $2,500 on the ‘A Day to Live’ Campaign.

      (L) Eleanor Mowbray, Harper and Olivia Little and Mike Mowbray

“This is a very important cause for us,” said Mike Mowbray.  “Each year we help sponsor the Liv-a-Little Classic Golf Tournament but with COVID this year, of course, the tournament didn’t take place so we decided to help with fundraising anyway.”

Jeff Carver, owner of the Wismer House and Three Sheets Brewery, also matched the first $500 in bow sales to top up the the Littles’ donation of $1,000 to Saugeen Memorial Hospital Foundation that was presented on Wednesday, September 30th.

       (L) Jim Barbour (chair of Hospital Foundation), Olivia Little and Greg Jamieson (Hospital Foundation 
                                                                                  Sec.- Treas.)

“We are so fortunate to have a hospital in our community and keeping health care close to home is so important,” says Little.